Wednesday, October 22, 2008
Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945 in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including Canada, Japan, Mexico, Bahrain, the United Kingdom, the United Arab Emirates, Egypt, Saudi Arabia, Australia, Thailand, Vietnam, Indonesia, Malaysia, Bangladesh, Pakistan, South Korea, India, and Taiwan.
Baskin-Robbins is known for its "31 flavors" slogan. When the first Baskin-Robbins store opened, it offered 21 flavors, an innovative concept at the time. The idea for having 31 flavors came from the Carson-Roberts advertising agency (which later became Ogilvy & Mather) in 1953, along with the slogan "Count the Flavors. Where flavor counts." 31 was also more than the 28 flavors then famously offered at Howard Johnson's restaurants. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink spoon. During a now famous promotion, Amy Boggioni led a group of three who finished 31 scoops of all 31 flavors in under 31 minutes.
love this ice creams so much. i ate it yesterday. love it.